"A Maine industry group is targeting Gen Z and other young workers with a video storytelling campaign aimed at filling shortages of truck drivers and technicians.The Maine Motor Transport Association plans to launch the “Go. Your Way,” campaign on Tuesday using TikTok, YouTube and Instagram to educate and attract workers born in 1997 or after. Association CEO Brian Parke said the industry needs to fill thousands of jobs over the next 10 years as current workers age out of the workforce. The group is pitching the truck industry’s steady work and good wages as a way for college students to pay off school debt and high school students to have a career without going to college. The trucking industry is a major economic driver in the state, accounting for one of every 16 jobs, or more than 32,000 positions, in 2018, according to the American Trucking Association. Maine has more than 5,300 trucking companies with wages topping $1.6 billion, and drivers can make from $49,000 to $58,000 annually, the association said." Read more here.

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